I have two article that I wrote a few months back that explains what you should do when creating a landing page. You can read it here if you like.

http://www.semspot.com/2007/08/22/10-essential-landing-page-tips-to-follow/

I also write another article that goes into detail as to what images you should and should not use when you use people on your landing page(s). You can read that here as well.

http://www.semspot.com/2007/11/29/using-the-right-faces-to-help-your-sales/

Between these two, you should gain some great ideas to use to optimize your landing pages you create for any PPC campaign.

Steve
http://www.semspot.com

2 Meinungen für “best way to use squeeze and landing pages in ppc marketing?”

  1. semspot sagt:

    I have two article that I wrote a few months back that explains what you should do when creating a landing page. You can read it here if you like.

    http://www.semspot.com/2007/08/22/10-essential-landing-page-tips-to-follow/

    I also write another article that goes into detail as to what images you should and should not use when you use people on your landing page(s). You can read that here as well.

    http://www.semspot.com/2007/11/29/using-the-right-faces-to-help-your-sales/

    Between these two, you should gain some great ideas to use to optimize your landing pages you create for any PPC campaign.

    Steve
    http://www.semspot.com
    References :

  2. cashmachine101 sagt:

    Settle on a handful of your best keywords, then design a unique landing page for each keyword. It can be the same landing page, but different domain or same domain with a different page name. Make sure the domain or page name matches the keyword(s). Even better, you can modify the ad copy a little to target it to the keyword.

    Google will give you extra credit for doing this and your clicks will be more targeted.
    References :

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